Connecting
Your Vision

To Eye Care Professionals

Publications

VuePoint publications provide information that ECPs need, connecting key industry players to their professional gatekeepers.

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Industry Partners

VuePoint offers an array of media and marketing services to connect eye care and eyewear suppliers to their professional partners.

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Eye Care Providers

Explore how VuePoint can help eye care professionals earn continuing education credits and find top-tier talent for their practice.

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VuePoint Publications

VuePoint publications provide the information needs of eye care professionals across the entire spectrum of eye care and eyewear market segments, using a rich mix of print and digital media in both official languages.

Optik Magazine

Optik Magazine is Canada’s broad-spectrum publication covering fashion trends, industry news, practice management and vision science in both English and French.

IMAGINEM Magazine

IMAGINEM, derived from the Latin word for image, is a global omni-channel media brand that captures the creativity and daring reflected in the spirit of independent eyewear designers.

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CRO (Clinical & Refractive Optometry) Journal

CRO (Clinical & Refractive Optometry) is a peer-reviewed open-access optometric education journal. Each issue provides COPE-accredited CE courses. Courses can be viewed online and tests are graded for COPE credit. COPE certificates are immediately generated in a user dashboard.

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Eye Care Business Canada

Eye Care Business Canada (ECBC) is the only Canadian publication dedicated to business management of eye care practices. ECBC covers topics on HR, finance, operations, marketing and more.  Eyes Wide Open Canada Podcast provides insights to Canadian industry thought leaders.

Industry Partner Services

VuePoint provides an array of services to help connect your message to eye care and eyewear providers. Whether you have a “one-off” need or require more comprehensive services for a sustained marketing program, explore how VuePoint’s industry partner services might help.

Targeted Email

VuePoint provides the most robust powerful direct email system to reach eye care professionals. Email campaigns can be targeted by region, profession/practice role, practice type (Independent or chain), delivered quickly, reliably and cost-effectively.

COPE Continuing Education

Clinical & Refractive Optometry  is suited for a clinical messaging through digital advertising and targeted programs. CRO’s online education platform can be leveraged to deliver 3rd party content or provided as a “white label” software service.  Contact us to discuss your CE needs.

Opticianry ConEd

Our turn-key service includes course approval, delivery, promotion, lead generation and metric reporting.  We specialize in leveraging existing CE assets, bringing them online and delivering course takers to your content. Maximize the ROI you have made in continuing education.

Physical Delivery

Do you need to reach Canadian Eye Care Professionals across the country with your message in both English and French?  Ask about leveraging VuePoint’s physical mailing capabilities providing efficient cost-effective delivery of printed materials.

Marketing Research

We can meet your marketing research requirements whether it be for short actionable surveys, through one of our syndicated industry category studies, or custom research.

Custom Publications

Specific digital and/or print solutions with custom content may be the opportunity to marry your marketing ambitions with the information needs of your target audience.

Services for Eye Care Professionals

VuePoint provides continuing education course development and delivery services for optometry and opticianry.

COPE Courses for Optometry

CRO (Clinical & Refractive Optometry) Online provides optometrists with a wide variety of COPE CE accredited courses in an intuitive and easy to navigate learning center.  Published courses undergo a rigorous tri-level peer-review process to ensure all courses are of practical clinical value. Optometrists can tailor their learning plan around a variety of purchase options to meet their needs.

ConEd for Opticians

OptikConEd.com provides both granted (complimentary) and low-cost online CE for Opticians. Choose from a variety of multi-media online courses, complete the online course to generate your certificate for regulatory authorities.  Courses approved by all major North American  accrediting authorities are included.

Advanced Employment Solutions

Eyeployment.com uses advanced candidate selection science to help eye care practices find high-performing stars for their practice, increase ROI and reduce turnover. Eyeployment.com’s industry-proven system makes hiring more streamlined and less painful.  Solutions are tailored for independent practices or scaled up to enterprise level for multiple location networks.

Contact Us

Do you have a concept to explore, a vision to execute or some simple questions? Either way, we’d love the opportunity to discuss how we can help you connect with eye care professionals. Complete the form below and we’ll be in touch.

    Industry Partners

    Optik Direct EmailCOPE Continuing EducationOpticianry ConEdOptik Direct DeliveryMarketing ResearchMarketing AutomationCustom PublicationsPremium Co-op Programs
    Eye Care Provider

    CRO - COPE Courses for OptometryConEd for OpticiansEyePloyment.com - Employee RecruitmentDirect Mail Marketing
    Publications

    Optik MagazineOptik Digital PublicationsCRO (Clinical & Refractive Optometry) JournalOptician CENewOptometrists.caEye Care Business Canada