VuePoint publications provide the information needs of eye care professionals across the entire spectrum of eye care and eyewear market segments, using a rich mix of print and digital media in both official languages.
CRO (Clinical & Refractive Optometry) is a peer-reviewed open-access optometric education journal. Each issue provides COPE-accredited CE courses. Courses can be viewed online and tests are graded for COPE credit. COPE certificates are immediately generated in a user dashboard.
Eye Care Business Canada (ECBC) is the only Canadian publication dedicated to business management of eye care practices. ECBC covers topics on HR, finance, operations, marketing and more. Eyes Wide Open Canada Podcast provides insights to Canadian industry thought leaders.
Industry Partner Services
VuePoint provides an array of services to help connect your message to eye care and eyewear providers. Whether you have a “one-off” need or require more comprehensive services for a sustained marketing program, explore how VuePoint’s industry partner services might help.
VuePoint provides the most robust powerful direct email system to reach eye care professionals. Email campaigns can be targeted by region, profession/practice role, practice type (Independent or chain), delivered quickly, reliably and cost-effectively.
Clinical & Refractive Optometry is suited for a clinical messaging through digital advertising and targeted programs. CRO’s online education platform can be leveraged to deliver 3rd party content or provided as a “white label” software service. Contact us to discuss your CE needs.
Our turn-key service includes course approval, delivery, promotion, lead generation and metric reporting. We specialize in leveraging existing CE assets, bringing them online and delivering course takers to your content. Maximize the ROI you have made in continuing education.
Do you need to reach Canadian Eye Care Professionals across the country with your message in both English and French? Ask about leveraging VuePoint’s physical mailing capabilities providing efficient cost-effective delivery of printed materials.
We can meet your marketing research requirements whether it be for short actionable surveys, through one of our syndicated industry category studies, or custom research.
Specific digital and/or print solutions with custom content may be the opportunity to marry your marketing ambitions with the information needs of your target audience.
Services for Eye Care Professionals
VuePoint provides continuing education course development and delivery services for optometry and opticianry.
CRO (Clinical & Refractive Optometry) Online provides optometrists with a wide variety of COPE CE accredited courses in an intuitive and easy to navigate learning center. Published courses undergo a rigorous tri-level peer-review process to ensure all courses are of practical clinical value. Optometrists can tailor their learning plan around a variety of purchase options to meet their needs.
OptikConEd.com provides both granted (complimentary) and low-cost online CE for Opticians. Choose from a variety of multi-media online courses, complete the online course to generate your certificate for regulatory authorities. Courses approved by all major North American accrediting authorities are included.
Eyeployment.com uses advanced candidate selection science to help eye care practices find high-performing stars for their practice, increase ROI and reduce turnover. Eyeployment.com’s industry-proven system makes hiring more streamlined and less painful. Solutions are tailored for independent practices or scaled up to enterprise level for multiple location networks.
Do you have a concept to explore, a vision to execute or some simple questions? Either way, we’d love the opportunity to discuss how we can help you connect with eye care professionals. Complete the form below and we’ll be in touch.